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Our Top Tips for Effective Websites
Our Top Tips for Effective Websites
Most people agree that an effective website is an essential cornerstone of any business. It is the shop front, the portal and in some cases the only interface with clients and customers.
This being the case it is worth spending the time and money on getting it right.
Design and appearance are obviously important, but there are other key factors that will ensure that your site attracts visitors, keeps their interest and, more importantly, gives a good Return on Investment.
We have suggested below, our top 12 tips.
Make sure your site is Mobile Responsive
Mobile Responsive websites, simply adapt to the screen size upon which they are being viewed for the comfort of the visitor. In each format they can be read and navigated with ease.
There are actually now more mobile internet users than desktop internet users:
52.7% of global internet users access the internet via mobile and it is predicted that mobile-connected devices will generate 68% of all internet traffic by 2017.
With this dramatic increase in mobile users it is increasingly important for businesses to adapt.
In addition, Google now uses mobile compatibility as a factor when ranking websites in search results.
Understand the Visitor Statistics and Behaviour
Modern tools like Google Analytics can reveal the vital statistics that will help you either adjust or continue with your current course of action.
The analytics can show:
- Who visited (IP address or even company name may be available)
- When they arrived
- At what page they arrived
- Other pages viewed
And importantly – at what page the left the site.
This can reveal a weakness in the process which you can then address and lead them on to make contact with you or your product.
Include Prominent Calls to Action
A visitor may like your site, want to buy or at least make contact, but if making that approach present barriers, they will quickly lose interest and find a site that offers less resistance.
Calls to action include:
Telephone Numbers – Should be prominent
Email address – Should ideally be hyperlinked to populate the email address bar for ease.
Enquiry Form – Should be simple and not require too much detail, but can have some mandatory fields, like email address or phone.
Use Good Quality Images
As far as possible use original high quality and professional images.
Images should be relevant; for instance, there is no point have images of ‘The Shard’ in London, if you main business is in rural Norfolk.
Images of you and your team are also important, but these should be professional portraits not DIY clips or passport photos.
Understand your Target Market
If you can define the demographic, geographic or industry target, then it is far easier to write the content and make it relevant to those browsing your site.
This will also mean that you can optimise the site key phrases to attract the right sort of visitor.
Demonstrate Benefits and Solutions.
It is not enough to list what you offer, but far more important to the visitor to know that you can solve the problem that they have or provide the solution to the challenge they are facing.
They have come to your site hoping to find answers, so make sure you provide those answers.
This is simply demonstrating ‘benefits’ not just ‘features’.
Demonstrate your Expertise
There are useful ways of achieving this, for example, your site should include:
- Team Profiles
- Industry Qualifications
- Badges or Kite Marks
- Press Mentions
- Personal information (this gives a human feel)
Include up-to-date Testimonials
A personal recommendation goes a long way. That’s why thousands of people search Trip Adviser before booking a hotel.
Use names by permission and photos if prudent.
Add Relevant Case Studies
These should describe the challenge that emerged and how you solved the problem and brought about a satisfactory conclusion.
Feature News and Blog updates
If you do include these, make sure they are relevant, regular and up-to-date.
Old dated blogs send the message that you are not current and this is worse than not having them at all.
Use social media to drive traffic to these blogs.
Have internal links to relevant solutions within your own site for the situations you are commenting on.
Building your Data Base
When some one first visits your site, they may just be researching and not yet ready to buy or engage. However, now that they have made the effort to browse your site, it makes sense to harvest any data you can for future marketing purposes and in order to supply relevant information to potential clients.
One good way of achieving this is to include a ‘Sign up for our News Letter’ option.
Help Search Engines Find Your Site
Search engines, like Google, are not trying to penalise your business nor make it difficult, but instead they are trying to help browsers find what they are looking for quickly and easily.
You can help them do this by adhering to their rules and supplying what their ‘google bots’ are looking for, namely:
- Clear Page Titles
- Relevant Page Descriptions
- Page Headers
- Abiding by accepted SEO (Search Engine Optimisation) principles
Each of these key elements deserve an article devoted to each of them and at Kit Happens, we take the time to understand your business objectives and to apply these principles to maximum affect.
We look forward to helping you achieve your goals.