Pay-Per-Click advertising is a very popular and cost effective method of generating almost instant traffic to your website, without having to wait for organic SEO efforts to take effect. Google ad-words tends to be the most popular pay-per-click system, due to Google’s greater share of the search market, allowing for greater exposure.
On first inspection ad-words sounds and looks relatively simple, and as a result many people embark on ad-words campaigns themselves without expert guidance and, unfortunately, find that they have wasted time and money generating very few, if any, enquiries.
So what is pay-per-click?
The pay-per-click concept is self explanatory; you simply have an advert and pay for any clicks that result in visits to your chosen website.
You choose the key phrases you would like to use to trigger your advert.
The amount you pay for each click is in ratio to how much competition there is for each phrase i.e. how many other people have selected your chosen phrase to display their ads. If you’re willing to pay more per click then you have a greater chance of being listed higher in the results.
Pay-per-click results are completely separate from organic results and typically 10 results are shown to the right hand side of organic results and sometimes 2-3 results just above them. It is not possible to pay for inclusion in the main search engine index.
So why do I need a pay-per click expert?
Yes the concept is simple, but actually making pay-per-click deliver a return on investment is actually extremely complicated and requires considerable experience and expertise.
A common primary mistake is to simply opt to pay more per click to ensure they achieve high rankings, however there are other factors that affect rankings besides how much you’re willing to pay. For example, Google likes ads that are relevant to their users. They actually measure the click through rate of ads; the higher the click through rate the more relevant they deem that ad to be and therefore they will list that higher than the more expensive alternatives. This means that someone who is running their campaign effectively can achieve more clicks at a much lower cost. When there is stiff competition, this can mean the difference between making a profit or simply eroding capital.
This is just one of a number of complex factors involved in setting up and running a pay-per-click campaign. Other important considerations are keyword research, writing effective ad copy, directing your click through traffic effectively and of course converting visitors into leads/sales.
Whether you would like us to implement and manage your campaigns or would like training to equip you with the required expertise to run your own campaigns, we are here to help. Start taking advantage of this powerful marketing method now Contact Us Today.
