SEO Milton Keynes, Northampton & Midlands
As search engine optimisation experts, we discover, all too often, businesses that spend vast amounts of money having a website developed, only to be disappointed when the enquiries don’t start flooding in.
The reality is that Google, Bing, Yahoo or any other search engines, for that matter, are not about to give you pole position for your chosen keywords just because you have a shiny new website.
Our clients’ websites benefit from extensive research into the specific phrases that their potential customers are actually searching for on a daily basis, and are then optimised using best practice methods to be found in major search engines for those keywords.
Whether you are looking at a new website or you have an existing website that is underperforming and is in desperate need of optimisation, we can help ensure that your business is found online.
What is search engine optimisation?
Search engine optimisation is quite simply about making it obvious to search engines what your website is about, as well as adhering to their webmaster guidelines for inclusion in their index.
Some organisations use so-called 'black-hat' techniques, which attempt to trick search engines into rankings sites higher, however these methods typically violate the search engines rules for inclusion and therefore can result in your website being removed from their index altogether. For this reason kithappens only ever engage in ethical 'white-hat' SEO methods which adhere to the guidelines set out by the major search engines.
Keyword research is a critical part of SEO, as this ensures that the phrases your site is optimised for are actually being searched for within search engines. Some organisations simply guess which keywords to use, however they are actually skipping 80% of the work by doing this and the result is that your site will receive very little traffic. Would you advertise on a TV channel that had no viewers? Kithappens always complete thorough keyword research on all SEO projects to ensure our clients success.
Link Building or ongoing SEO is also a key part of search engine optimisation, this is effectively the process of getting other websites to link back to your website in the correct way. Each link is effectively seen as a vote for your website therefore improving the search engine rankings.
Can I optimise my own website?
Actually yes you can, although we’d recommend you let us guide you, kithappens do offer SEO training for organisations that perhaps have their own web development teams and would like to complete this function in-house.
You can also find some useful SEO tips on our blog and you can subscribe to our RSS feed to keep up-to-date.
To find out more about how we can help your business achieve more online Contact Us Today.
