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SEO services London
As SEO experts servicing London, we often come across businesses that have spent lots of money having a website developed, expecting that they will see a sudden surge in business once the new site is launched.
Unfortunately the reality is that Google or any other search engines, for that matter, are not about to give you a top position for your chosen keywords just because you have a new website, however nice it might look, unless it has been effectively optimised for search engines.
SEO is all about making it obvious to search engines what your website is about, as well as adhering to their webmaster guidelines. It’s also about producing content that is actually of value to website visitors, after all google in particular is all about relevancy and quality content.
Some organisations use what are known as 'black-hat' techniques, which attempt to trick search engines into rankings sites higher. These methods may produce short term results, however they violate the search engines rules and can result in your website being removed from their index. Anyone serious about marketing their website, should not try to take short cuts with SEO.
kithappens only ever engage in ethical 'white-hat' SEO methods which adhere to the guidelines set out by the major search engines.
Keyword research is an important first step with SEO, this involves finding phrases that are actually being searched for within search engines, so that your site can be optimised appropriately.After all you wouldn’t advertise on a TV channel that had no viewers.
Link Building is a key part of ongoing SEO, this is effectively the process of getting other websites to link back to your website. The reason for this is that each link is perceived as a vote for your website and this has the effect of improving your search engine rankings over time.
Kithappens are SEO experts based near the city of London, to find out more about how we can help your business achieve more online
Contact us today, either using the simple form to the left of this page or the details below:
Call: 0207 060 5495