Social media marketing or SMM has really taken off during the last few years and is a great example of how the internet is constantly evolving and becoming an integral part of our daily lives.
According to Wikipedia:
Social media marketing programs usually centre on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.
The most popular platforms include:
Facebook
YouTube
LinkedIn
Twitter
MySpace
Social Media Marketing provides an easy low cost way for organisations to engage with their target customers on a regular basis, and due to the viral nature of SMM the potential exposure is infinite.
Any business that is serious about competing in today’s markets should be engaging in social media marketing in addition to more traditional online marketing activities such as search engine optimisation.
Kithappens can help you implement and run your social media marketing campaigns, to find out more about how we can help your business make use of these powerful marketing tools Contact Us Today.
