As a company that is very much focused on web and internet marketing, people might be surprised to hear that we often recommend and help our clients with offline marketing activities as well.

It’s fair to say that the internet has provided a vast number of opportunities to market your business, and often far more affordable than some of the more traditional marketing mediums such as TV and Radio. Read the rest of this entry »

Google are constantly making minor changes to their search algorithm, often up to 600 times within a year, but every now and then they make a more major change.

No doubt many of you will have already heard about one of their latest updates known as  Penguin, designed to target webspam and over optimised websites. Read the rest of this entry »

On 26^th May 2011 a law was introduced which directly affects how your website uses Cookies and similar technologies which store information on a users equipment.

The Information Commissioner’s Office (ICO) gave companies 1 year in order to become compliant, however as the 1 year anniversary of this law and the compliance deadline approaches there still seems to be so much confusion. Read the rest of this entry »

Whilst this emerging and developing medium for connecting people and ‘doing business’, is heralded by some as ‘the answer’ to successful marketing, it is worth considering some important facts that balance the argument.

It may be pervasive, but is it persuasive?

There is a lot of drivel that finds its way into our in boxes and online social groups and ‘expert’s appear to be growing exponentially. Read the rest of this entry »

Lots of people talk about or sell search engine submission services, however very few talk about generating site maps and submitting these to search engines. The reality is that submitting a site map is far more likely to not only get your site indexed more quickly, but it can also have a positive effect on rankings. Read the rest of this entry »