May 17
General Marketing, Internet Marketing - posted by David Vallance on May 17th, 2012
As a company that is very much focused on web and internet marketing, people might be surprised to hear that we often recommend and help our clients with offline marketing activities as well.
It’s fair to say that the internet has provided a vast number of opportunities to market your business, and often far more affordable than some of the more traditional marketing mediums such as TV and Radio. Read the rest of this entry »
May 17
Internet Marketing, SEO - posted by David Vallance on May 17th, 2012
Google are constantly making minor changes to their search algorithm, often up to 600 times within a year, but every now and then they make a more major change.
No doubt many of you will have already heard about one of their latest updates known as Penguin, designed to target webspam and over optimised websites. Read the rest of this entry »
Jan 09
Internet Marketing - posted by David Vallance on January 9th, 2012
YouTube has dramatically changed the way people use videos, previously video was primarily used for personal reasons such as recording a family event, or capturing holiday memories. With the sudden rise of YouTube in the last few years video is now also used more widely for publicity, and exposure for business and brands. The internet is making nearly all things social, and sharing videos is one of those dynamic changes. Read the rest of this entry »
Nov 17
Internet Marketing, Social Media Marketing - posted by David Vallance on November 17th, 2011
With the influx of different social media tools there are now so many different ways to target your chosen audience compared with 10 years ago.
When using social media one strategy is to remember that you can do so much more than provide just text based information, you can post videos, photos as well as links to other interesting resources that might add value to your followers. Read the rest of this entry »
Sep 19
General Marketing, Internet Marketing - posted by David Vallance on September 19th, 2011
It amazes me how many people will say that their website is not working for them, yet when asked if they measure the traffic or use a tool such as google analytics, the answer is usually ‘I don’t know’ or ‘I think I have login’.
Now the fact is many companies websites do not work for them and are not generating enough, or the right kind of traffic. However, as with any form or marketing, measuring is absolutely critical, so that you can see what is working, what is not working and adjust your strategy accordingly. Read the rest of this entry »
