Google are constantly making minor changes to their search algorithm, often up to 600 times within a year, but every now and then they make a more major change.

No doubt many of you will have already heard about one of their latest updates known as  Penguin, designed to target webspam and over optimised websites. Read the rest of this entry »

Lots of people talk about or sell search engine submission services, however very few talk about generating site maps and submitting these to search engines. The reality is that submitting a site map is far more likely to not only get your site indexed more quickly, but it can also have a positive effect on rankings. Read the rest of this entry »

Are you tired of your competitors always having their website show up before yours in search engines? Have you been searching the vast corners of the Internet for SEO tips you can count on to get your business up the ranks? These SEO tips are here to help.

First things first, understand that search engines hunt for text. Now let’s put this knowledge to good use. Read the rest of this entry »

We all know that marketing is essential to succeed in business, however in the current economic climate businesses have to be very careful to ensure that their marketing spend is put to the best use possible.

As search engine optimisation specialists, we discover, all too often, businesses that spend vast amounts of money having a website developed, only to be disappointed when the enquiries don’t start flooding in.

The reality is that Google, Bing, Yahoo or any other search engines, for that matter, are not about to give you pole position for your chosen keywords just because you have a shiny new website. Read the rest of this entry »

There are so many websites out there that have not been optimised for search engines at all, the question is should web designers optimise websites for search engines as part of the overall solution?

Well it’s perhaps a little unfair to criticise web designers for not doing SEO as standard since it is an entirely different skill set, however my opinion is that to be in the web design market these days in order to add value to clients some basic knowledge of SEO is essential. Read the rest of this entry »