Whilst this emerging and developing medium for connecting people and ‘doing business’, is heralded by some as ‘the answer’ to successful marketing, it is worth considering some important facts that balance the argument.

It may be pervasive, but is it persuasive?

There is a lot of drivel that finds its way into our in boxes and online social groups and ‘expert’s appear to be growing exponentially. Read the rest of this entry »

With the influx of different social media tools there are now so many different ways to target your chosen audience compared with 10 years ago.

When using social media one strategy is to remember that you can do so much more than provide just text based information, you can post videos, photos as well as links to other interesting resources that might add value to your followers. Read the rest of this entry »

Now video is everywhere on the internet, there are a number of ways video can help promote your website and increase your product or service sales.

Here are some of the ways: Read the rest of this entry »

As a business owner, time is one thing you could probably do with more of! Effective time management is essential to your success, as is making use of tools that can leverage your time.

Marketing is of course critical to grow your business, however,  business owners are being bombarded with different buzz words all the time, especially when it comes to internet marketing.

This can be very daunting as not only does it take time to understand these different tools, but the thought of actually finding the time to make use of them can seem like a full time job in itself! Read the rest of this entry »