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Pay Per Click Advertising
Pay Per Click Advertising, essentially means that you are paying for an advert to appear in search engines, and a cost to you is incurred only when a visitor actually clicks on your advert and is taken to your website.
In search engines, typically, these paid adverts appear just above normal search results and down the right hand side of the page.
Your position on the page is dictated to a large extent by how much you are prepared to pay for each click. Another important element is quality score which, in broad terms, is determined by the relevance of your advert and landing page (the page you send the visitor to). Google, in particular, also scores on how many clicks the search term is likely to, or does, attract (click through rate). In theory this all sounds very simple, in practice however, setting up and running a successful PPC campaign, that actually delivers a return on investment, can be extremely complex.
Want to find out more? Drop us a line and let’s discuss over a coffee, you are welcome to visit us at our offices or a location to suit you.