SEO Means ‘Search Engine Optimisation’, which is the process of optimising a website to rank high within search engine results.

An ever-increasing number of people now search for products and services using ‘search engines’. If your site is not optimised effectively, then the chances of your business being found are slim and there is a good chance you are losing the business to your competitors who may have spent time and money in putting SEO principals into operation.

As with any marketing activity, measuring is critical. Fortunately there are a number of different ways we can measure the effectiveness of an SEO campaign.

Key factors to monitor include, ranking improvement within search engines and website traffic increase. However, the most important factor is the number of new leads generated as a result of the improved rankings and traffic.

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